Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email info@sensicaldesign.com to learn more about how Sensical Design can improve your visual design.

Portfolio Updates

We took advantage of a rare quiet moment, while everyone’s busy watching the Comey hearings, to add several publication projects from the past many months to the portfolio. You can see these, logically enough, on our Portfolio page. If you click through to the portfolio on Flickr, you can download full PDFs of most of these projects and get beyond the pretty covers to the hard-working interiors.

If you like what you see, get in touch! We’d love to hear from you, or perhaps design something similar for you.

 

REACH International Logo and Brochure Redesign

REACH International logo redesignREACH International, a 40-year-old charity based in the Washington, DC area that sponsors children in developing countries, asked us to redesign its logo and create a new fundraising brochure. The organization is small but has global reach, and its existing identity was dated and looked rough and unprofessional.

Starting from the existing concept—a child embraced in an adult’s arms—we explored various geometric shapes that could be used for the “arms.” We eventually settled on an oval as the simplest and most evocative. Making it taller than the original logo made it less of an embrace and more like the child is reaching up, like they’re holding hands. Adding the breaks to the oval made the adult-child relationship more explicit and allowed for differentiation by color. Modern, lively typography and bright colors completed the transformation. As always, we then built it out in various orientations and formats.

REACH International brochure coverExecutive director Cheryl Jacob-Roeske said, “The logo is stunning. Initial reaction across the board was WOW! We love the clean feel of it, and the little red child with the reaching arms is really perfect for what we do. It puts the focus on the child, which is where it should be. I am already feeling very cool being associated with our REACH brand!”

For the brochure, REACH wanted something that would resonate beyond the charity’s traditional, religious base and appeal to younger, more secular donors. We worked with Deborah Brody of Deborah Brody Marketing Communications, who crafted key messages and descriptions that could be used throughout the organization, as well as brochure copy that encouraged donations and sponsorship. Lively photos and the organization’s new, brighter color palette reinforced the change. See the full brochure here.

 

Rock Creek Education Logo Design

Rock Creek Education LogoSensical Design created this logo for Rock Creek Education, a startup nonprofit that will advise state and district policy makers on education policy as well as work with middle school and high school math teachers on improving their teaching. David Wakelyn, founder of Rock Creek Education, suggested a design based on the historic Taft Bridge, which spans Rock Creek Park at Connecticut Avenue, near the organization’s office. We proposed several options related to the bridge, its iconic barrel vaults and arches. Another key feature of the bridge is the stone lions that guard its approaches. One of those lions was kind enough to model for this colorful icon, which ended up being the selected design.

David Wakelyn, founder of Rock Creek Education, said, “Dan took my initial idea and created something better. He’s easy to work with and willing to go back and forth as much as it takes to get the design right.”

 

SAMS Annual Report

SAMS Annual Report 2015The Syrian American Medical Society is a nonprofit organization that has been supporting life-saving medical care during the Syrian civil war, both in Syria itself and in refugee camps in Lebanon, Turkey, and Jordan. The organization asked Sensical Design to create its 2015 annual report. The report is 48 pages and filled with dramatic photos and stories from the field, as well as chilling statistics (178 health workers were killed in Syria in 2014). We strived to create a publication that was lively, approachable, and easy to understand, while still being appropriate to the serious subject matter.

Kathleen Fallon, the SAMS Advocacy & Communications Manager, said, “Dan Kohan and Sensical Design created amazing and high quality work for our annual report this year. Dan was wonderful to work with, creating a unique design that perfectly highlighted our programs and mission. Despite our short timeline, Dan was extremely flexible, and his work was efficient and high-quality. We highly recommend Sensical Design and hope to work with them on another project in the future!” You can download the full report here.

 

Multi-Language E-Books for PAHO

PAHO Guide CoversHappy New Year! We wanted to draw your attention to a project we worked on across much of 2014. The Pan-American Health Organization (PAHO) asked us to design their new internal procurement guide as an e-book. The guide runs about 80 pages and includes a variety of tables. It was first written and designed in English, then translated into Spanish, Portuguese, and French over the course of the year. We created a coordinated series of covers for the different language versions, with subtle color variations, as shown here.

For each book, we created two version for each language, PDF and ePub/Mobi, to give users the widest array of options for using the guide, whether they have a desktop computer, tablet, or Kindle. Although the finished products look quite similar whether PDF or ePub, they’re quite different under the hood. Sensical Design was able to draw on our years of experience producing print and electronic publications to follow best practices, make the process simple, and complete the work on time and on budget.