Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email to learn more about how Sensical Design can improve your visual design.


Daniel Kohan (photo by Jim Darling)Daniel Kohan, the creative force behind Sensical Design, has worked for more than 20 years as a graphic designer, art director and editor. Before founding the company in 2003, he was Associate Art Director for Kiplinger’s Personal Finance magazine. During Dan’s tenure at Kiplinger, the magazine’s look evolved through three major redesigns and won many awards for graphic design, including an Ozzy Award for Best Redesign in 2000.

Before going to Kiplinger, Dan managed an award-winning redesign of Travel and Leisure under Design Director Lloyd Ziff and worked at several other magazines in New York, including Esquire Gentleman, American Photo, and Executive Female. Recent clients include AARP, ICMA-RC, the World Bank Group, the Washington Institute for Near East Policy and the National Association of Realtors.

Dan is a graduate of Yale University and studied graphic design at the School of Visual Arts in New York. He was Managing Editor of Television Broadcast magazine and contributed articles to several publications in the television trade. He is also former Vice President of the DC chapter of AIGA, the professional association for design, and was a charter member of AIGA’s national task force on sustainable design. He has served as a judge for the Washington Book Publishers awards, the American Jewish Press Association awards, and the American Society of Business Publication Editors awards. Dan’s work has been featured in Graphic Design USA magazine.