Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email to learn more about how Sensical Design can improve your visual design.

Client Testimonials

Here are some of the nice things clients have said about us over the years.

“As a new, up-and-coming, small publisher, you are very protective of your content. You want anyone partnering with you who will have creative influence to be of top shelf competence. Dan Kohan took our vision for our first title and executed a beautiful interior layout and exterior layout. He refined the cover art; he shaped the formatting for the content into professional perfection; he listened to every concern and offered solutions. 1974Media is extremely lucky to have found him and Sensical Design and Communication.” —Erick Riley, publisher, 1974Media

“Dan Kohan of Sensical Design developed the cover and coordinated the graphics and layout for my co-authored book, On the Trail of Terror Finance: What Law Enforcement and Intelligence Officers Need to Know. I am very happy with the end product. Dan listens to his clients. He is professional, innovative, responsive, on-time, and a delight to work with.” —John Cassara author, speaker, and consultant

“I appreciated the artistry, the skill, and the expertise Dan took with the interior design. I think the text was very difficult to manage because of the ancient fonts involved, but the way he dealt with them was impressive. The hardcover edition of the book was beautiful and much commented on by the people I showed it to.” —Nandini Dickens, self-published author of Civilizations of the Unconscious

“Sensical Design proved to be efficient, enthusiastic and prompt while working on our annual report. We received three proofs with chances to make changes and received edits back very quickly. We would definitely work with Sensical Design in the future!” —Jill Cotton, Development Assistant and Special Events Coordinator, Sasha Bruce Youthwork

“Working with Sensical Design was nothing short of a pleasure. This is a company that delivers high quality products on time and within the proposed budget. Dan designed an eye-catching cover for my book, Tainted Money. He also designed a sleek and easy-to-follow layout for what proved to be a complicated internal structure for each chapter. This firm’s record of professionalism and success speaks for itself.” —Avi Jorisch, Red Cell Publishing

“Dan’s thoughtful design of our new booklet on diversity in leadership resulted in the greatest number of requests we have ever had for our products.” —Hugh Morris, Community Outreach Representative, National Association of REALTORS

“Whenever I was asked to edit a special publication at Kiplinger’s, I always asked that Dan be assigned as my art director. He has a wonderful visual sense, knows how to make art work with words, and is always a pleasure to work with. He’s both energetic and incredibly calm. A surprising bonus: Dan was the best headline writer at the magazine. When I left Kiplinger’s after 13 years to become an investment adviser, I hired Dan three times: first to design my website, then to do a brochure and, most recently, to design an advertisement.” —Steve Goldberg, Tweddell-Goldberg Investment Management

“We love Dan’s creative cover treatment for our recent book on statistics. (Talk about a challenging assignment!) It cleverly plays off the book’s title with just the right balance of fun and sobriety, which matches the tone of the text exactly. When this statistics book hits #1 on Amazon, it will be Dan’s cover that took it there.” —Lori Woehrle, Director of Books Publishing, CASE

“Dan conceived a design concept [for a Website tour sub-site] that was clearly superior to our existing site tour. He was terrifically responsive to all our needs, he completed the project in a timely manner, and he was both flexible as well as patient with our internal review and revision process. We saw immediate positive results. The first weekend it went live, we generated nearly 70 percent more free trials of our paid-access web site than we generated over previous weekends.” —Chris Moffa, Associate Marketing Director, Kiplinger

“Dan’s design work has given life and intensity to an important book [The Battle of Ideas in the War on Terror] on an invaluable topic. The exterior is nothing short of compelling, while the interior beautifully suggests the content and theme. Taken together, Dan’s design makes the book impossible not to pick up!” —Managing Editor Alicia Gansz, The Washington Institute for Near East Policy

“Dan came up with an amusing, innovative image to peg a series of promotions on, and used innovative type. He was good to brainstorm copy with, and he fielded tight-turnaround revisions cheerfully and quickly. Dan’s a class act with great instincts and good humor.” —Event co-chair Linda Jorgensen, Washington Book Publishers

“Our members have been extremely complimentary of The NATSO Show Web site, and nearly everyone has commented on how easy it is to navigate. We even had another association leader tell us she was using it as an example for her staff. Currently, we have 96 more registrants for The NATSO Show than we did last year at this time.” —Mindy Long, Director of Communications, NATSO

“We presented Dan with two vague and unhelpful design challenges this year. The first was to ‘somehow change’ the now 10-year-old look of our conference materials so they are fresh and interesting. The second was to ‘figure out a way’ to visually excite and entice people to attend a conference on the distressing topic of infant trauma. He accomplished both beautifully and intelligently. If I didn’t have to attend this conference as the Chair, I would want to go anyway!” —Dr. Alison Steier, Conference Chair, ITMHCA

“As a brand new firm providing risk management and government relations services to the financial services industry, we gave Dan quite a challenge: establish a brand image for us that both conveys modernity and at the same time is firmly rooted in classic business design. Candidly, we had concerns that any designer could meet that challenge. We shouldn’t have worried for even a second: Sensical Design more than matched our very high expectations. Dan worked closely with us to understand our preferences (and dislikes), the nature of our business and the image we want our corporate image to convey to existing and potential clients. He took that detailed information and turned it into an overall brand image that has elements of tradition and yet looks fresh and unique to our firm. Our clients and colleagues have been very admiring of it, and we couldn’t be happier.” —Andrew Lowenthal, President, Porterfield & Lowenthal

“The colorful and contemporary cover [of the Kiplinger Personal Finance Guide for Military Families] pops out amidst the drab military publications that most servicemembers receive, and the silhouette helps families of all ages identify with the publication, which can be a challenge with personal-finance guides. Inside, his smooth and streamlined design helped us include a lot of information in a clear and inviting way. Cool details, such as the recurring colorful arrow logo, bring all sections of the booklet together as a cohesive whole. Dan’s design adds excitement to the publication and helps attract readers of all ages. Plus, Dan is great to work with. He brought so much energy to the entire project.” —Guide author Kim Lankford, Kiplinger

“We blew them away with our snazzy brochure. The images really communicated. I gave a presentation at a university and just talked them through the brochure. You made us look good.” —Jim Wile, International Development Director, International Reading Association