Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Graphic Design, Washington DC, Publication Design, Print Design, Web Design, Book Design, Creative Strategy, Sustainability, Consulting

Sensical Design & Communication is a premier provider of graphic design, publication design, and web design to Washington, DC. We have provided professional, affordable services to the following clients:

Among Washington DC graphic design firms, Sensical Design leads the way as a print design, web design and creative strategy firm located in the Capitol Hill area of Washington DC. We provide a full range of creative strategy and graphic design services for corporate branding projects, print collateral, advertising, marketing, book design, magazine design, and web site development. Top Shelf Design is led by owner and founder Daniel Kohan. We can deliver an exceptional level of customer service and outstanding results. Call today at (202) 546-8049 or email info@sensicaldesign.com to learn more about how Sensical Design can bolster your look and your bottom line.

The following terms are commonly used to describe our services:

  • Graphic Designer
  • Graphic Design Company
  • Web Design
  • Web Site Design
  • Web Development
  • Logo
  • Corporate Identity
  • Brochure Design
  • Non-Profit Design
  • Nonprofit Design
  • Financial-Services Design
  • Annual Report Design
  • Business Card Design
  • E-newsletters
  • Marketing
  • Publication Design
  • Book Design
  • Book Covers
  • Magazine Design
  • Sustainable Design
  • Green Design
  • Annual Report Design
  • Print Collateral
  • Drupal and Wordpress Design
  • Information Graphics
  • Copywriting

Sensical Design provides Graphic Design and Web Design to the following local areas:

  • Graphic Design Alexandria, VA
  • Graphic Design Arlington, VA
  • Graphic Design Fairfax, VA
  • Graphic Design Reston, VA
  • Graphic Design Herndon, VA
  • Graphic Design Springfield, VA
  • Graphic Design Bethesda, MD
  • Graphic Design Columbia, MD
  • Graphic Design Silver Spring, MD
  • Graphic Design Annapolis, MD
  • Graphic Design Baltimore, MD
  • Graphic Design Loudoun, VA
  • Graphic Design Capitol Hill
  • Graphic Design Penn Quarter
  • Graphic Design Georgetown
  • Web Design Arlington, VA
  • Web Design Fairfax, VA
  • Web Design Reston, VA
  • Web Design Herndon, VA
  • Web Design Springfield, VA
  • Web Design Bethesda, MD
  • Web Design Columbia, MD
  • Web Design Silver Spring, MD
  • Web Design Annapolis, MD
  • Web Design Baltimore, MD
  • Web Design Loudoun, VA
  • Web Design Capitol Hill
  • Web Design Penn Quarter
  • Web Design Georgetown

Some Book Interiors

Sample spread from Civilizations of the Unconscious

Sample spread from Civilizations of the Unconscious

Sample spread from How to Perform a WAN Qualification

Over the last few months, we worked on a couple of complex book interior designs that are worthy of note. Sample images are at right (or above, if you’re on a small screen), and if you tap on them you can see them larger.

The first two images are from the book Civilizations of the Unconscious by Dr. Nandini Dickens. This book is a scholarly work that offers a new attempt to decipher the mysterious, ancient Linear A script from ancient Minoan Crete. Because it’s a book encompassing both history and linguistics, it contains a large number of complex charts, maps and graphics, including the characters of Linear A, which had to be hand drawn. And because Dickens’ theory ties the script to Tamil, a language of southern India, there’s also quite a bit of Tamil.

Dickens began working on the book with another designer, who designed the cover, but the complexity of the interior was beyond his abilities, so she (wisely) turned to Sensical Design. “I appreciated the artistry, the skill, and the expertise Dan took with the interior design,” Dickens said. “I think the text was very difficult to manage because of the ancient fonts involved, but the way he dealt with them was impressive. The hardcover edition of the book was beautiful and much commented on by the people I showed it to.”

The final sample image is from the book How to Perform a WAN Qualification by Toni Schimmel. This how-to book for network engineers is in color and contains hundreds of diagrams, lists, and illustrations; the image at right only gives a slight taste. Schimmel also started this project with another design firm, in this case one operated by a large Internet company that you may have heard of. After months of back and forth and frustration, that company ended up refunding her money. Sensical Design finished up the project in good order, with no drama.

Schimmel said, “Dan rescued us from the clutches of a large, no-frills publishing conglomerate! Our book was complicated and technical. It was imperative that it be easy to read and a pleasure to the eye, to ensure the reader does not stray. Dan was the only one who understood our dilemma and rallied like the old publishing houses when they had a critical deadline. We will use Sensical Design whenever possible.”

See our publishing services page for more on how we can help you with your book projects, complex or straightforward.

 

Website Updates

We hadn’t delved into the code controlling the look and feel of our Sensical Design website for a few years, and it was getting to be time for a refresh. So over the past few weeks, we’ve been making a few updates in spare moments. The most significant was to make the site responsive, i.e. to make it adjust to the screen size of any device, from desktops to smartphones. This wasn’t a priority when we were building the site a few years ago, but it’s become a must-have for websites now that so many web visits are from mobile devices.

We also updated a few things, replacing the contact form and Twitter feed, changing the font from Helvetica to Proxima Nova (much easier to do now than it used to be), and making other minor fixes. If you see anything that seems to be broken, please let us know.

If your company or nonprofit has an outdated website that isn’t mobile-ready and needs an update for responsive web design, or needs a total overhaul, get in touch. We’d love to help bring you up to date.

 

Sensical Design Featured in GDUSA for Green Design

GDUSA screenshotThe September issue of Graphic Design USA, a news magazine for the graphic design business, features their annual Green Design roundup. The story highlights eleven firms around the country that are committed to sustainable design practices. We’re proud to say that Sensical Design is one of the featured firms. The story features an interview with principal Daniel Kohan and highlights a recent project, the Ruka Press book The Pipeline and the Paradigm.

After seeing An Inconvenient Truth several years ago, Sensical Design principal Daniel Kohan found himself increasingly concerned about the potential devastation of global warming. Kohan decided to dedicate his firm – a small Capitol Hill studio focused on publication and book design for nonprofits and financial services companies – to sustainable design practices.

You can read the whole story on the GDUSA website.

 

Water Scarcity Website

Water Scarcity Solutions websiteSensical Design was asked to create this special-project website for the 2030 Water Resources Group. 2030 WRG had developed a printed catalog of case studies of their international work helping governments meet water-supply challenges. We were asked to translate the material into a website that would put the case studies into a searchable, filterable database on the Web. Users can open up items they are interested in learning more about or download the full case study as a PDF. The site was built on the Expression Engine platform using an agile development process (simultaneously working on the design and the programming) that allowed us to go from conception to launch in only six weeks. The site was also designed to be mobile-friendly and responsive. You can see the live site here.

 

FinNet 2013 Proceedings Ebook

FinNet ProceedingsSensical Design was asked to create an interactive ebook as a follow-up to the International Finance Corporation’s 2013 FinNet Conference. Although the subject matter is the proceedings of an international development conference, the client wanted a lively, magazine-like feel that emphasized the images and graphics rather than the text. The 64-page book is filled with photos of the event, brief summaries of the various panels, and links to videos of the major presentations. Interactive graphics are sprinkled throughout the book as well to add visual interest. The ebook was produced for the Zmags platform, using their new HTML5 viewer, which allows for a consistent user experience across desktops, iPads, and other mobile devices. You can see the whole book here.