Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email to learn more about how Sensical Design can improve your visual design.

Sensical Design Featured in GDUSA for Green Design

GDUSA screenshotThe September issue of Graphic Design USA, a news magazine for the graphic design business, features their annual Green Design roundup. The story highlights eleven firms around the country that are committed to sustainable design practices. We’re proud to say that Sensical Design is one of the featured firms. The story features an interview with principal Daniel Kohan and highlights a recent project, the Ruka Press book The Pipeline and the Paradigm.

After seeing An Inconvenient Truth several years ago, Sensical Design principal Daniel Kohan found himself increasingly concerned about the potential devastation of global warming. Kohan decided to dedicate his firm – a small Capitol Hill studio focused on publication and book design for nonprofits and financial services companies – to sustainable design practices.

You can read the whole story on the GDUSA website.


Water Scarcity Website

Water Scarcity Solutions websiteSensical Design was asked to create this special-project website for the 2030 Water Resources Group. 2030 WRG had developed a printed catalog of case studies of their international work helping governments meet water-supply challenges. We were asked to translate the material into a website that would put the case studies into a searchable, filterable database on the Web. Users can open up items they are interested in learning more about or download the full case study as a PDF. The site was built on the Expression Engine platform using an agile development process (simultaneously working on the design and the programming) that allowed us to go from conception to launch in only six weeks. The site was also designed to be mobile-friendly and responsive. You can see the live site here.


FinNet 2013 Proceedings Ebook

FinNet ProceedingsSensical Design was asked to create an interactive ebook as a follow-up to the International Finance Corporation’s 2013 FinNet Conference. Although the subject matter is the proceedings of an international development conference, the client wanted a lively, magazine-like feel that emphasized the images and graphics rather than the text. The 64-page book is filled with photos of the event, brief summaries of the various panels, and links to videos of the major presentations. Interactive graphics are sprinkled throughout the book as well to add visual interest. The ebook was produced for the Zmags platform, using their new HTML5 viewer, which allows for a consistent user experience across desktops, iPads, and other mobile devices. You can see the whole book here.


Horseshoe Crab Book Cover Wins Award

Dan with winning coverWe are thrilled to say that the cover we designed last year for the book Horseshoe Crab: Biography of a Survivor was honored last night with an award from the Washington Book Publishers. The book, which we designed for our publishing arm, Ruka Press, was a winner in the annual Book Design and Effective Awards in the category Illustrated Cover, Commercial Publishers. We were competing with books from much larger publishers, including a number of our Washington museums, so it’s very exciting to be a winner.

This is the third time Sensical Design has been honored by the Washington Book Publishers, and the first time for Ruka Press. Special thanks to illustrator Leslie Prunty for her beautiful horseshoe crab painting.


2030 WRG Logo Redesign

2030 WRG Logo RedesignIn branding work, sometimes small changes can make a big difference. We were asked to redesign the logo for 2030 Water Resources Group (2030 WRG), a public-private-civil society partnership that works internationally on water supply and access issues. They had an existing logo (right, above) that didn’t suggest water, and was not easy to work with. We were asked to design something more appropriate but that still referred back to the original in some way.

Our solution, as seen at right, was to separate the text from the color bars and change it to a more readable mixed case. We added a curve to the bars and perspective to the edges, and subtly adjusted widths and spacing for a three-dimensional effect. The resultant shape subtly evokes a waterfall, and can also be read as arrows leading into the future. We retained the existing colors (with slight tweaking) and the original font, Gotham, to maintain continuity, but the final logo has more presence on the page, reads better at small sizes, and is more distinctive and appropriate.

Carmen del Rio Paracolls, 2030 WRG communications officer, said, “At 2030 WRG, we had an old logo that didn’t really represented us but that people have started to recognize. We decided we needed a new logo that wouldn’t mislead our audience but that would incorporate elements that will resonate with the issues we work with. When we were searching for a graphic design company, some colleagues recommended Sensical Design, and we weren’t disappointed. Sensical perfectly understood our needs and reflected them in a brand new and fresh logo that pleased both us and our audience.”