Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email to learn more about how Sensical Design can improve your visual design.


MASS/RABBLE logoFor the past few years, we have worked with innovative Baltimore theater company Submersive Productions on a pro-bono basis, helping out with typography and identity design for their productions. Submersive specializes in immersive theater experiences, where the audience doesn’t sit in seats and watch actors on a stage, but rather mingles with the performers and participates in some way in the production. Their most recent show, titled “MASS/RABBLE,” was a collaborative movement production addressing themes of migration and mass movement of people. It was a large-scale production with more than 30 performers and up to 100 audience members moving together in a giant space at the Baltimore War Memorial.

Our brief was to create a logotype that would convey the idea of mass movement and be adaptable and extendable to both print and online promotion. Our solution was to build the logo from a field of dots, with the words built from the negative space between the dots. The somewhat organized, somewhat handmade appearance of the field of dots could then be adapted to other uses.

Glenn Ricci, co-artistic director for Submersive, said, “Dan was able to take a deep understanding of our project and create a wordmark that conveyed the spirit of the show every time somebody read the title.”

Sensical Design and Communication

Sensical Design Featured in GDUSA for Green Design

GDUSA screenshotThe September issue of Graphic Design USA, a news magazine for the graphic design business, features their annual Green Design roundup. The story highlights eleven firms around the country that are committed to sustainable design practices. We’re proud to say that Sensical Design is one of the featured firms. The story features an interview with principal Daniel Kohan and highlights a recent project, the Ruka Press book The Pipeline and the Paradigm.

After seeing An Inconvenient Truth several years ago, Sensical Design principal Daniel Kohan found himself increasingly concerned about the potential devastation of global warming. Kohan decided to dedicate his firm – a small Capitol Hill studio focused on publication and book design for nonprofits and financial services companies – to sustainable design practices.

You can read the whole story on the GDUSA website.

Ruka Press Signs Author Joan Maloof

Our sister company, Ruka Press, has signed its first author, Dr. Joan Maloof. The details are over on that site. We’re starting up the design of the book now, so watch for updates here over the next couple of months.

Tainted Money Cover Wins Award

The cover we designed last year for Avi Jorisch’s book Tainted Money, highlighted here, has won an award in the Washington Book Publishers’ annual Design and Effectiveness competition. The cover won Best in Class in Typographic Covers, Commercial Publishers. This is our second win in this competition in three years. We’re very grateful for this recognition from our peers, and thankful to Avi for his trust in us.

The awards ceremony will be June 10. Details are on the Washington Book Publishers website. You can see the cover and lots of other design in our portfolio.

Some Thoughts for Earth Day

Mountaintop removal in Harlan, Kentucky

Online media may be less green than print, thanks to mountaintop removal. Photo by Unanimousgraphics / CC BY 2.0

For the 40th anniversary of Earth Day today, we wanted to share a few thoughts about sustainability and print design.

One of the more visible signs of “sustainability thinking” in our daily lives is the effort by companies to reduce the amount of paper we, their customers, receive. Banks, utilities, and the like, for example, have been encouraging people to switch to paperless statements and online billing “for the sake of the environment.” And we’ve all seen the common email tagline, “Please consider the environment before printing this message.”

But paper and printing have gotten a bad rap here. In fact, digital media can be just as much of an environmental problem, if not more. Why? Much of the electricity used to power the data centers where the Internet lives is derived from coal, one of the greatest contributors to global warming. And the mountaintop removal system of coal extraction widely used in Appalachia is directly responsible for deforestation (another global warming trigger), biodiversity loss, and pollution of rivers and streams. (We’re indebted to Don Carli for his excellent work on this issue. See “Is Digital Media Worse for the Environment Than Print?”)