Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email info@sensicaldesign.com to learn more about how Sensical Design can improve your visual design.

Portfolio Updates

We took advantage of a rare quiet moment, while everyone’s busy watching the Comey hearings, to add several publication projects from the past many months to the portfolio. You can see these, logically enough, on our Portfolio page. If you click through to the portfolio on Flickr, you can download full PDFs of most of these projects and get beyond the pretty covers to the hard-working interiors.

If you like what you see, get in touch! We’d love to hear from you, or perhaps design something similar for you.

Website Updates

We hadn’t delved into the code controlling the look and feel of our Sensical Design website for a few years, and it was getting to be time for a refresh. So over the past few weeks, we’ve been making a few updates in spare moments. The most significant was to make the site responsive, i.e. to make it adjust to the screen size of any device, from desktops to smartphones. This wasn’t a priority when we were building the site a few years ago, but it’s become a must-have for websites now that so many web visits are from mobile devices.

We also updated a few things, replacing the contact form and Twitter feed, changing the font from Helvetica to Proxima Nova (much easier to do now than it used to be), and making other minor fixes. If you see anything that seems to be broken, please let us know.

If your company or nonprofit has an outdated website that isn’t mobile-ready and needs an update for responsive web design, or needs a total overhaul, get in touch. We’d love to help bring you up to date.

Refreshing the Brand

As you can see (if you’ve been here before), we’ve changed the design of the Website. Let’s call it Sensical 2.1. After a year with the previous design, which was adapted from a preexisting theme, we felt it was time to address some of the shortcomings. So we’ve completely rewritten the XHTML and CSS from the ground up. The new look features a more complex, sophisticated color palette and greatly improved navigation. We’ve moved the portfolio out of the sidebar and onto its own page, and given more emphasis to the “mission statement” and the contact form.

We’ve tested in various browsers (Firefox and Safari on the Mac, IE 6, 7, and 8 on the PC), but if you see any obvious problems on your system, please let us know. We’d love to hear any comments you have, good or bad. Like all Websites, this one’s a work in progress.

And please contact us if we can bring our designer’s eyes to your organization’s Website (or your print materials). We’d love to help you improve and focus your communications.

New shoes for the shoemaker’s son

Welcome to the new Sensical Design & Communication website. Yes, I know, I was fond of the old, Flash-based site as well. It served its purpose for five years, but in the end I decided it was time to replace it because it was difficult to update or expand, unfriendly to search engines and mobile devices, and simply felt like an artifact of another time. This new site is based on WordPress (the excellent blogging software), which makes it easy to add to and to keep up to date with a minimum of fuss, which is great for a busy designer who doesn’t want to spend a lot of his free time messing around with Flash. Our porfolio is now on Flickr (hit the pictures at right to go there), which makes it possible to offer large images of our projects and share them with the world.

Watch for updates here as we finish new projects or have other news to share. In the meantime, I’d love to hear your thoughts on the new site.