Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Sensical Design & Communication is a top graphic design, publication design, branding, and web design firm in Washington, DC specializing in publication design for non-profit and financial services organizations.

Sensical Design is based in the Capitol Hill area of Washington DC. We provide a full range of graphic design services, including print publications, collateral, book design, magazine design, annual report design, branding, logos design, infographics design, and web site development. We have an excellent reputation in the community for tackling complex, challenging projects and delivering on time, on budget, and without drama. Call today at (202) 546-8049 or email to learn more about how Sensical Design can improve your visual design.


MASS/RABBLE logoFor the past few years, we have worked with innovative Baltimore theater company Submersive Productions on a pro-bono basis, helping out with typography and identity design for their productions. Submersive specializes in immersive theater experiences, where the audience doesn’t sit in seats and watch actors on a stage, but rather mingles with the performers and participates in some way in the production. Their most recent show, titled “MASS/RABBLE,” was a collaborative movement production addressing themes of migration and mass movement of people. It was a large-scale production with more than 30 performers and up to 100 audience members moving together in a giant space at the Baltimore War Memorial.

Our brief was to create a logotype that would convey the idea of mass movement and be adaptable and extendable to both print and online promotion. Our solution was to build the logo from a field of dots, with the words built from the negative space between the dots. The somewhat organized, somewhat handmade appearance of the field of dots could then be adapted to other uses.

Glenn Ricci, co-artistic director for Submersive, said, “Dan was able to take a deep understanding of our project and create a wordmark that conveyed the spirit of the show every time somebody read the title.”

Sensical Design and Communication

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